Grøntløftet

Grøntløftet is a vital collaboration among the entire green industry in Norway, dedicated to increasing the consumption and market share of local fruits and vegetables. The initiative aims to promote Norwegian produce, making it easier for consumers to choose homegrown options for a healthier and more sustainable future. Grøntløftet offers a range of campaigns and materials that provide clear goals and media plans to encourage engagement and participation within the community.

Notably, they support initiatives like free school fruit programs, ensuring that young students have access to fresh, seasonal produce. The brand also organizes events, including the annual NM i frukt og grønt competition, which motivates retailers and green product managers to boost sales and interest in fruits and vegetables. With resources, tips, and inspiration available to help consumers incorporate more local produce into their diets, Grøntløftet stands at the forefront of promoting a green lifestyle in Norway