Sportwaffan is an online retailer specializing in firearms, ammunition, optics, and shooting accessories. Its shop serves customers looking for sporting and hunting weapons, including handguns, long guns, and semi-automatic firearms, with brands such as Glock, Schmeisser, Oberland Arms, Stribog, and Steyr Arms featured in its range. Product categories also include conversion systems, magazines, weapon components, lights and lasers, and cleaning, safety, and range equipment.

The store offers an extensive selection of aiming and observation equipment, from red-dot and reflex sights to riflescopes, magnifiers, mounting systems, and adapters. Its catalog includes products from Holosun, Vector Optics, and Arken, alongside shooting tools such as timers, electronic levels, and firearm-cleaning kits. Ammunition and loading aids are available as well.

Sportwaffan promotes regular offers, including sale and clearance items, and provides online account and wishlist features for shoppers. The website also includes news and blog sections, customer FAQs, contact and availability information, and store opening details. Shipping is advertised as free on orders over €99.