XOALT is an advertising technology platform designed to help businesses manage advertising inventory, connect external buyers, and scale their advertising traffic operations. Its components can be used individually or combined into an infrastructure suited to a company’s needs, ranging from controlled management of owned inventory to a full Ad Exchange.

The inventory management component handles traffic from predefined sources, such as a company’s websites, applications, or SDK integrations, and routes it according to settings controlled by the platform owner. For businesses seeking broader demand, XOALT’s supply-side platform (SSP) accepts requests from owned inventory and connects them with multiple external buyers, including DSPs and other ad-buying systems, under commercial and technical agreements.

The Ad Exchange extends this model by allowing traffic from external sources, including other SSPs, advertising networks, and partner platforms, alongside owned properties. It can also connect multiple DSPs and other demand sources, facilitating exchanges between traffic suppliers and buyers. XOALT focuses on configurable control and the ability to expand traffic sources and buyers as business requirements evolve.