XRC Ventures is an innovation accelerator and venture capital firm that focuses on the retail technology and consumer goods sectors. They offer a variety of programs and funds to support startups in these industries. Their Accelerator Fund invests in early-stage companies in retail technology, consumer goods, and consumer healthtech, providing capital, mentoring, operational support, and access to a network of industry leaders.

XRC also runs an Accelerator Program twice a year for their newest cohort of Fund investments. Additionally, XRC has the Opportunity Fund, which invests in post-Seed to Series A companies, and the Brand Capital Fund, which invests in consumer product companies in Beauty, Personal Care, Home Goods, and Health and Wellness categories. They co-invest with top venture capital funds and provide follow-on capital to select XRC Ventures alumni.

XRC Ventures aims to foster rapid innovation and unlock new opportunities in retail by bringing together entrepreneurs, investors, brands, and retailers. Their mission is to innovate the face of retail and consumer goods fulfillment using design thinking as a key driving process. With a vision to disrupt the conventional supply chain system, XRC Ventures strives to provide the best experience for consumers and producers while creating a successful ecosystem.

Overall, XRC Ventures is dedicated to supporting and mentoring the next generation of innovators in the retail technology and consumer goods industries. They advocate for sustainability, economic well-being, integrity, and fairness, and encourage the exchange of ideas to generate new solutions. By recognizing the importance of great design and a seamless omnichannel experience, XRC Ventures aims to help companies succeed in the rapidly changing marketplace