XTEL is a technology company focused on helping consumer packaged goods (CPG) businesses improve revenue management, commercial planning, and execution. Its cloud-native, AI-first platform connects data, insights, strategy, and action to support teams across sales, finance, marketing, and operations. XTEL’s solutions include ADAM for preparing AI-ready data, AXL for coordinating specialized AI agents, TPO for trade promotion optimization, and TPM for managing promotions from planning and forecasting through ordering and settlement. The platform also supports retail execution, assortment optimization, integrated business planning, and pricing and promotion decisions.

Designed for sectors including fast-moving consumer goods, consumer health, beverages, appliances, and retail, XTEL aims to help organizations strengthen performance across varied channels and markets. Its services encompass enterprise deployment, data and technology integration, and support from expert partners for customer adoption and change management. The platform offers API connections to data and analytics systems, alongside compliance capabilities for standards and regulations including SOX, SOC 2, ISO 27001, and GDPR.