XTEL

XTEL provides an AI-powered revenue management platform for consumer packaged goods (CPG) companies and other sectors with complex commercial operations. Its cloud-native platform helps teams turn data into insights, develop and optimize strategies, plan promotions, and execute commercial activities in real time. Designed to support sales, finance, marketing, and operations, XTEL’s tools aim to improve productivity across the extended commercial team.

The platform includes ADAM, which integrates AI-ready data into a company’s technology environment; AXL, which coordinates specialized AI agents to answer questions and optimize plans; TPO, which delivers insights and strategies for trade promotion optimization; and TPM, which supports promotion planning through forecasting and order-to-cash execution. Other capabilities include retail execution, assortment planning, integrated business planning, and promo and pricing optimization.

XTEL serves organizations in areas including FMCG, consumer health, beverages, appliances, and retail. The company highlights enterprise-wide deployment, connections to analytics platforms such as Databricks, Snowflake, and Microsoft Fabric, and compliance with standards and regulations including SOX, SOC 2, ISO 27001, and GDPR.