XVOYA

XVOYA (ХВОЯ) is a clothing brand focused on stylish, functional gear for skiing, snowboarding and an active mountain lifestyle. The brand has been making mountain apparel since 2019, with collections designed for different ways of enjoying the slopes, from relaxed resort trips to park riding and freeride. Its range includes women’s and men’s anoraks, jackets, trousers, bib pants, coveralls, fleece suits, hoodies, shirts and vests. Customers can also find accessories such as balaclavas, helmet liners, helmets, goggles, mittens, gloves, thermal socks and thermoses, along with products for caring for membrane fabrics.

Collections include Arctic Point, Easymove and Base, as well as Après Ski styles. XVOYA offers an online store with free delivery within Russia on orders over 10,000 rubles, gift certificates and a loyalty program. The website also provides payment, exchange and garment-care information, plus a quiz to help shoppers choose a suitable collection. Customers can visit the brand’s store in Novosibirsk, open daily from 11 a.m. to 8 p.m.