Unclaimed brand
Discover Xwhite™ professional teeth whitening, developed with dental expertise and clean formulas. Shop now for a brighter, confident smile.
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Hex Code
Color name
RGB
HSL
CMYK
#BE7953
Twine
190, 121, 83
21, 45, 54
0, 36, 56, 25
#CBC5C0
Silver Rust
203, 197, 192
27, 10, 77
0, 3, 5, 20
#6E3E25
Pickled Bean
110, 62, 37
21, 50, 29
0, 44, 66, 57
Xwhite™ is a teeth-whitening brand offering professional-style products developed with dental expertise and a focus on clean formulas. It aims to make a brighter smile easy to fit into everyday routines, with products designed for gentle use, convenience, and visible results. The range includes whitening strips in multiple pack sizes, whitening toothpaste, Pro Floss, complete sets, and a portable whitening pen for use wherever you are.
The brand says its products are developed by UK dentists, made in the UK and EU, and supported by research and patented technology. Xwhite describes its whitening results as comparable to in-office whitening and emphasizes inclusivity, with products designed for different types of teeth. Its stated product standards include vegan, cruelty-free, halal, paraben-free, SLS- and SLES-free, sugar-free, and gluten-free formulations. Customers can shop online, find shipping and payment information, and subscribe to the newsletter for updates and a discount. Xwhite presents its approach as combining professional expertise, science-led development, and convenient at-home care to help customers feel more confident about their smiles.
Brand industry
Lifestyle
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Professional teeth-whitening strips
PAP whitening pens
Sensitivity-conscious teeth whitening
Whitening toothpaste
Oral beauty products
How do I download the whitesmile logo?
What does whitesmile's branding look like?
The Xwhite wordmark pairs a distinctive oversized, thin-stroked X with a light, closely set lowercase “white” and a small trademark mark; its monochrome black treatment also appears with a spaced LONDON signature. The visual system combines clean, slender lettering with restrained black-and-white packaging, warm neutral backdrops and natural close-up smile imagery, using generous whitespace and straightforward product-focused compositions.
What are whitesmile's brand colors?
The whitesmile color palette uses the hex codes #BE7953, #CBC5C0 and #6E3E25.
The whitesmile name, logos and brand assets are trademarks of whitesmile and its affiliates. Brandfetch isn't affiliated with or endorsed by whitesmile. Their use is subject to whitesmile's brand guidelines.
