Yadro

Yadro is a content, media and technology company based in Tashkent, helping brands connect publisher content with their websites and deliver advertising tailored to its context. Its services include PR-matic, a scroll-to-site format that links an article to a brand’s landing page, product page or catalogue. As readers continue scrolling, the destination appears within the experience, allowing them to explore without an additional call-to-action click. Yadro supports campaign planning, content, publisher placement and promotion, and measures reading depth, website reveals and actions separately.

The company also offers cross-platform dynamic creative optimization (DCO). Campaigns can select from brand-approved video assets or adapt approved creative templates using agreed signals such as geography, weather or data feeds. Delivery options include web, in-app and connected TV, with CTV supported through standard VAST. Yadro provides a range of advertising formats, including native stories, fullscreens, in-image, in-read and rich-media placements. Before launch, it agrees on inventory, creative rules and measurement with clients; afterwards, it reports campaign delivery and engagement to inform improvements.