Yak helps businesses reduce the effort customers need to use their products. Instead of navigating menus, searching, applying filters and completing forms, customers can tell Yak what they want. Yak answers questions, guides users and, importantly, completes actions within the product.

Designed to work with existing software, Yak connects through an SDK and uses a company’s current user interface, APIs, authentication, permissions and business logic. The company says integration requires no rebuild and can have customers live in minutes. Its platform is intended to help people complete tasks and discover product capabilities with less friction.

Yak highlights use cases across SaaS, e-commerce, travel, supermarkets, telecommunications and insurance. By making customer interactions simpler, the service aims to support outcomes such as faster activation, increased product discovery and upgrades, fewer abandoned tasks, and reduced demand for support. Yak offers core product features, pricing information and documentation for organizations exploring the platform. Its central proposition is to let customers express what they need in natural terms and have Yak carry out the relevant actions within the systems a business already uses.