Yalla Sales

Yalla Sales is a MENA-focused sales content brand created by Ali Kaddoura, built around the idea that enterprise selling in the region has distinctive situations, relationships, and unwritten rules. Its comic universe explores both the customer-facing craft of selling and the challenges inside sales organizations, using humor and practical lessons to make sales content more engaging.

The Monday series, Yalla Sales, covers real customer situations such as discovery, objections, negotiation, and closing. Its Friday companion, Behind the Quota, satirizes the internal realities of sales, including forecast pressure, CRM bureaucracy, and pipeline management. The brand also publishes Across the Table, interviews with MENA GTM and sales leaders, and Yalla Sales Diaries, which pair a real sales moment with a lesson and practical advice.

Yalla Sales is developing a comic field guide, The Unwritten Rules of Selling in MENA. Visitors can sign up for updates and receive a free Digital Sales Kit, featuring tools for qualification, discovery, executive meeting preparation, forecasting, deal reviews, and handling common sales situations.