Unclaimed brand
天空傳媒(蕃薯藤),1997年成立,目前是台灣最大影音視頻網站、第二大入口網站;擁有天空部落、新聞財金、小蕃薯、揪團購、購物中心等多元頻道,點閱率超過一個半台灣人口數,是擁有入口、新聞、影音、社群、電子商務的全威力網路媒體。
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Hex Code
Color name
RGB
HSL
CMYK
#7ABC17
Lima
122, 188, 23
84, 78, 41
35, 0, 88, 26
#3978FD
Dodger Blue
57, 120, 253
221, 98, 61
77, 53, 0, 1
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
Founded in 1997, it has grown into a broad online platform that combines portal services, news, video, community features, and e-commerce. The company describes itself as Taiwan’s largest video website and second-largest portal, with audience page views exceeding one and a half times Taiwan’s population.
Its network brings together a range of channels and services, including Yam News, travel content through Light Travel, visual journalism from DQ Earth, and the Sky Blog community. The site also features Little Yam, group-buying services, and an online shopping center. Together, these offerings give visitors access to current affairs, finance, travel ideas, culture, lifestyle stories, and other editorial content, alongside social and shopping functions. Its homepage presents local and international news, tourism guides, entertainment coverage, and themed features. Yam’s breadth reflects its role as a multi-channel internet media platform serving readers and viewers across Taiwan.
Brand industry
News and Media
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