Yandex Direct is an online advertising platform that helps businesses reach potential customers across Yandex search results and sites in the Yandex Advertising Network. The service offers text-and-image ads, display advertising, and campaigns promoting iOS and Android apps. Advertisers can tailor campaigns to users’ interests and choose where and when ads appear, including by region, audience, and device.

The platform provides detailed performance reporting, with results available by advertisement and keyword group, and lets advertisers set the maximum amount they are willing to pay per click. Its Budget Estimate tool helps forecast campaign costs based on selected keywords, locations, time periods, and—in some cases—mobile-only placements. Yandex Direct also describes manual and automated filtering intended to protect campaigns from malicious clicks.

The website presents Yandex Direct as a way to increase visibility, attract relevant visitors, and promote products, services, or apps. It invites prospective advertisers to submit a form to receive information from its specialist team. The text does not identify the organization operating that inquiry service.