Yang Yuying is a contemporary brand known for its rich offerings in Chinese ink artistry and calligraphy. It operates the Ink Dragon art hall, which showcases works from a diverse range of artists, including the renowned Tong Yicai. The brand emphasizes the importance of cultural heritage through its digital platform that features a vibrant community of art enthusiasts and collectors.

Yang Yuying provides a multitude of services, including custom art orders, online discussion forums, and resources for both budding and established artists. The brand's platform enables users to engage with the community through post sharing, collections, and various art-related discussions. With a significant online presence, it supports over 61,000 members and facilitates the exchange of artistic ideas through forums and blogs. The brand's dedication to promoting Chinese painting and calligraphy is evident in its innovative engagement strategies, making it a pivotal player in the contemporary art scene.