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The Yoga and Body Image Coalition mission not only advocates yoga as an essential tool in personal transformation, from the inside out, but also includes a critical social justice component by challenging industry leaders and media creators to expand their vision of what a yogi looks like.
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Hex Code
Color name
RGB
HSL
CMYK
#4D4D4D
Tundora
77, 77, 77
0, 0, 30
0, 0, 0, 70
#980C06
Totem Pole
152, 12, 6
2, 92, 31
0, 92, 96, 40
#F8E9B2
Astra
248, 233, 178
47, 83, 84
0, 6, 28, 3
The Yoga and Body Image Coalition (YBIC) is a community-focused organization dedicated to body love and making yoga accessible, body positive, and representative of human diversity. It promotes yoga as a practice that can support personal transformation while also addressing the social and cultural forces that shape body image. Through advocacy, education, and community-building, YBIC challenges yoga industry leaders and media creators to broaden their ideas about who practices yoga and what a yogi looks like.
YBIC shares resources through its blog, podcasts, events, and publications, including the books Yoga and Body Image and Yoga Rising. These collections bring together personal stories exploring yoga, self-acceptance, and body image across experiences of race, ethnicity, sexuality, gender, disability, age, socioeconomic status, and body size. The coalition also highlights community initiatives and hosts or promotes events focused on diversity, inclusion, and accessibility in yoga and fitness spaces. Its “#whatayogilookslike” campaign encourages people to challenge stereotypes, and supporters can purchase branded T-shirts, tanks, and hoodies.
Brand industry
Community and Society
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How do I download the Yoga + Body Image Co logo?
The Yoga + Body Image Co logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Yoga + Body Image Co's brand colors?
The Yoga + Body Image Co color palette uses the hex codes #4D4D4D, #980C06 and #F8E9B2.
The Yoga + Body Image Co name, logos and brand assets are trademarks of Yoga + Body Image Co and its affiliates. Brandfetch isn't affiliated with or endorsed by Yoga + Body Image Co. Their use is subject to Yoga + Body Image Co's brand guidelines.
