Unclaimed brand
Luxury menswear for men over 40. Performance fabrics, European craftsmanship, intentional color — complete wardrobe systems from Lisbon. For when navy and gray no longer cut it. Founded by Max Israel for the midlife reset.
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Hex Code
Color name
RGB
HSL
CMYK
#C07A42
Copper
192, 122, 66
27, 50, 51
0, 36, 66, 25
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#BFBFBF
Silver
191, 191, 191
0, 0, 75
0, 0, 0, 25
Y.Chroma Apparel is a menswear brand founded by Max Israel for men over 40 seeking a fresh approach to personal style. Based around a midlife reinvention concept, the brand pairs familiar silhouettes with considered color palettes, offering an alternative to wardrobes dominated by navy and gray. Its collections are presented as complete wardrobe systems, with color plans inspired by cities including Lisbon, Paris, Seattle, Tokyo, and Valencia.
The range includes polo shirts, tees, henleys, button shirts, knitwear, jackets, shirt-cut jackets, pants, shorts, denim, and accessories such as sunglasses and furoshiki. Y.Chroma also offers performance-focused athleisure, including workout shirts and coordinated pieces made with premium fabrics. The brand emphasizes European craftsmanship and lists Lisbon as the home of its wardrobe systems.
Beyond clothing, Y.Chroma provides outfit ideas, look books, editorial inspiration, and one-on-one wardrobe planning by Zoom. Customer support includes a lifetime repair commitment, 90-day returns, and exchanges for up to one year. Free shipping is available on orders of two or more items.
Brand industry
Lifestyle
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How do I download the Y.Chroma Apparel logo?
The Y.Chroma Apparel logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are Y.Chroma Apparel's brand colors?
The Y.Chroma Apparel color palette uses the hex codes #C07A42, #000000 and #BFBFBF.
The Y.Chroma Apparel name, logos and brand assets are trademarks of Y.Chroma Apparel and its affiliates. Brandfetch isn't affiliated with or endorsed by Y.Chroma Apparel. Their use is subject to Y.Chroma Apparel's brand guidelines.
