YDreams Global, now rebranded as YDX, is a pioneering company at the forefront of sensory technology and immersive experiences. Founded on the belief that "wild dreams must be lived," YDreams specializes in creating transformative environments that seamlessly blend physical and digital realms—what they refer to as "phygital" experiences. With a focus on maximizing brand impact, YDreams offers a diverse range of services including interactive retail solutions, digital content creation, branded games, and live marketing promotions. The company's expertise extends into design thinking, environmental design, and consultancy services, ensuring innovative solutions for museums, exhibitions, and consumer experiences.

Under the leadership of visionaries like Karina Israel and Daniel Japiassu, YDreams is committed to using technology to empower individuals and businesses, driving positive change in the world. Their ongoing projects, including the popular Arkave VR arenas, highlight their dedication to evolving everyday experiences and providing engaging platforms that resonate with audiences across various sectors.