Ye-Buna is an online platform designed to help Ethiopian creators earn income from their work and connect with their audiences. Creators can build a personal page, accept fan tips, and sell digital products, books, memberships, tickets, and services. The marketplace features items from local creators, including learning materials, templates, courses, and e-books. Ye-Buna also supports the buying and selling of social media accounts and channels on platforms such as YouTube, TikTok, Instagram, Facebook, and Telegram, with payments held until transfers are confirmed.

For creators looking to grow their reach, Ye-Buna offers tools to create Facebook and Instagram ads, select audiences, and pay in Ethiopian Birr. Customers can pay through Telebirr, CBE Birr, or cards via Chapa, while creators can withdraw funds to a bank account. The platform says it is free to start, has no monthly fees, and offers instant payouts. Its Pro membership provides creators with higher earnings on sales, and its referral program rewards eligible invitations.