YELL is a sports nutrition brand focused on making energy simple, approachable, and affordable for people who enjoy being active. Created with recreational runners in mind, the brand aims to make fueling easier to understand and more welcoming, without complicated language or an elite-athlete focus. Its energy gels are designed for use during both training sessions and races, whether it is a lunch run, a long-distance workout, or an event someone has been preparing for.

YELL’s current featured product is a cola-flavoured energy gel sold in a 12-pack for 249 SEK, or 21 SEK per gel. Each gel provides 100 calories of quick energy and is described as easy to take, without unpleasant aftertastes, and gentle on the stomach. The brand recommends taking a gel partway through exercise and replenishing as needed. YELL also offers an online gel calculator to help users work out how often to fuel, alongside FAQs and information about the brand.