Yeo's
@yeos.com.sg
A Singapore Brand, A Global Business With a corporate history that extends more than a hundred years, Yeo’s (also known as YHS or Yeo Hiap Seng) has grown from strength to strength, from its humble beginnings as a striving enterprise in pre-war Singapore, to its transformation as a food & beverage conglomerate with a global network that spans Asia-Pacific, Europe, North America and Oceanic regions. A category leader in the Asian drinks market, Yeo’s has broadened its customer reach and entrenched its industry presence through a combination of geographical expansion and product diversification. On the beverage business front, Yeo’s competitive advantage lies in the Group’s ability to stay true and current to consumers’ changing palettes and individual preferences based on lifestyle and cultural differences. With a century of heritage, the Yeo's brand bears the hallmark of superior product quality. Yeo's is committed to meeting evolving consumer needs and growing market demands through continued product innovation. We are honored to have won following awards in the recent years: 2017 Singapore Prestige Brand Award - Most Popular Regional Brand Overall Winner 2017 Singapore Prestige Brand Award - Regional Brands 2018 The Brand Laureate World Halal Brand Award - Best Brands in FMCG - Food & Beverage 2021 - HR Asia Best Companies to Work for in Asia 2021 2022 SIAS Investors' Choice Awards - Winner of the prestigious Most Transparent Company Award 2022, Consumer Staples Category 2023 FMCG Asia Awards - Yeo's Drinkable Garden Wins Campaign of the Year 2023 - HR Asia Best Companies to Work for in Asia 2023 2023 - HR Asia Most Caring Company Awards 2023 - HR Asia Digital Transformation Awards 2023 - Best Investor Relations Award 2023 (Bronze) 2024 - HR Asia Best Companies to Work for in Asia 2024
Yeo's's Company Logos
Yeo's's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E41118
Crimson
228, 17, 24
358, 86, 48
0, 93, 89, 11
#FB6962
Bittersweet
251, 105, 98
3, 95, 68
0, 58, 61, 2
#A0A232
Sushi
160, 162, 50
61, 53, 42
1, 0, 69, 36
About Yeo's
Yeo’s is a distinguished Singapore heritage brand with over a century of excellence in the food and beverage industry. Originally founded in pre-war Singapore, Yeo’s has evolved into a leading conglomerate serving diverse markets across the Asia-Pacific, Europe, North America, and the Oceania regions. Known particularly for its authentic Asian drinks, the brand integrates innovation with a deep respect for traditional flavors, catering to the evolving tastes and lifestyle preferences of consumers.
Yeo’s offers an extensive range of high-quality products, including a variety of beverages and foods that resonate with generations of customers. Committed to maintaining superior quality, its products adhere to international safety standards like HACCP. With a mission to nourish homes across generations, Yeo’s focuses on continuous improvement and innovation, ensuring it remains a relevant choice for discerning consumers. Emphasizing integrity, teamwork, and entrepreneurship, Yeo’s is devoted to providing exceptional value while preserving its rich heritage and commitment to quality.
Brand industry
Food and Drink
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