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Hex Code
Color name
RGB
HSL
CMYK
#F36003
Blaze Orange
243, 96, 3
23, 98, 48
0, 60, 99, 5
#1B5EE2
Denim
27, 94, 226
220, 79, 50
88, 58, 0, 11
#89410F
Korma
137, 65, 15
25, 80, 30
0, 53, 89, 46
Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform operating in six countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Since becoming part of the Alibaba Group in 2016, Lazada has harnessed advanced technology, logistics, and payment solutions to revolutionize the retail experience in the region. The platform's hallmark features include LazMall, which connects consumers to over 32,000 leading global and local brands, ensuring product authenticity and quick delivery, and Lazada Marketplace, which empowers retailers with access to millions of customers across 18 product categories.
Lazada’s end-to-end logistics capabilities guarantee efficient product delivery, while its platform boasts secure payment options to support users in varying stages of e-commerce adoption. The company’s commitment to innovation is exemplified by Project Voyager, enhancing their technological infrastructure, and the Global Collection channel that allows Southeast Asian brands to engage with international markets. With ambitious goals to serve 300 million customers by 2030, Lazada is setting the pace for retail transformation across Southeast Asia.
Brand industry
E-commerce and Shopping
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