Optimist

Optimist is an SEO and AI search consulting firm focused on helping B2B technology companies grow organic visibility, demand, leads, and revenue. Founded in 2016, the agency has worked with nearly 200 marketing teams, from early-stage startups to publicly traded businesses. Its approach combines traditional search engine optimization with answer engine optimization (AEO) and generative engine optimization (GEO), helping brands rank in search results and earn mentions or recommendations from AI tools such as ChatGPT, Perplexity, and Claude.

Optimist’s services include audits of search and AI visibility, data-driven strategy and roadmaps, technical and on-page SEO, content creation and optimization, messaging alignment, and support for third-party presence. The firm also offers consulting and fractional support, including execution assistance, project planning, strategy calls, performance reporting, and AI visibility tracking. Its CORE Framework provides a structured system for turning organic search and AI discovery into inbound demand. Additional capabilities include organic pipeline generation, AI-assisted content operations, schema and content-structure optimization, and analytics tied to pipeline outcomes.