Yidejia is an e-commerce platform operated by Guangzhou Yidejia Network Technology Co., Ltd., built around products, services, and community for women. The brand describes itself as a “beautiful life community,” bringing together women and lifestyle creators, with six principal brands spanning skincare, health, makeup, and clothing. Its online store offers facial and body care, including cleansers, moisturizers, serums, masks, sun protection, and products for concerns such as dryness, blemishes, and uneven tone.

Beauty selections also include complexion, eye, and lip makeup and cosmetic tools. Health products include nutritional supplements, drinks, probiotics, women’s wellness products, and items for areas such as digestion and general wellbeing. The YS clothing range features tops, trousers, skirts, dresses, outerwear, coordinated outfits, shoes, and accessories.

Yidejia also promotes one-to-one beauty guidance, personalized recommendations, customer follow-up, membership benefits, and a skincare community through its app and website. Its stated shopping services include authorized-product assurances, shipping support, and returns or exchanges under specified conditions