YMU is a global talent management group representing artists, entertainers, creators, thought leaders and athletes whose work shapes popular culture. With more than 1,000 talents, offices in five locations and a combined social following of over one billion, the company helps clients develop their profiles, brands and international reach. Its approach combines an understanding of audiences and culture with industry relationships and specialist teams, providing tailored support to help talent pursue their ambitions.

YMU’s divisions cover entertainment, sport, music, gaming and literary representation. Its entertainment roster includes hosts, broadcasters, creators and podcasters, while its football division represents established stars and emerging players across major European leagues and MLS. The music team works with recording artists, musicians, producers and DJs across genres and territories. Through DSM, YMU offers sports marketing and gaming expertise, working with brands, rights holders and talent across sport, gaming and entertainment. Its literary agency represents award-winning writers, bestselling authors and other elite creatives. Together, these services support talent across a broad range of industries and audiences.