Flower Aggregator is an online marketplace that brings local florists and national flower brands together, helping customers compare bouquets in one place. Shoppers can search by delivery address and date to see options that are available for their location, including same-day delivery where offered. Listings display bouquet prices with delivery included, along with customer reviews and delivery information, making it easier to compare choices before ordering through a single checkout.

The company does not grow or arrange flowers, hold inventory, or operate delivery vans. Instead, orders are routed directly to florists, with a focus on vetted local businesses near the recipient. Flower Aggregator aims to give customers clearer pricing and access to a broader range of designs while helping independent florists reach online shoppers. Florist partners can join without listing fees or inventory commitments and pay a commission on orders received through the marketplace. The platform also offers optional promoted placement, subscriptions, corporate gifting, and date reminders to help customers plan flower deliveries for occasions such as birthdays, anniversaries, sympathy, and holidays.