Yoba

YOBA is a Norwegian brand focused on promoting children’s emotional, mental, and physical well-being through yoga, mindfulness, movement, and educational practice. Its approach adapts holistic yoga principles into an inclusive, accessible, child-friendly and religion-neutral format, helping children build self-confidence, calm, concentration, and a sense of inner security. YOBA offers professional development for adults who work with children, including instructor training, online courses, weekend courses, and competence-building for staff in kindergartens and other educational settings.

Its offerings also include a planned, cohort-based education in neuropedagogy, alongside a digital resource portal, course platform, podcast, and video and audio content. Products include children’s yoga cards, activity and educational materials, songs, stories, posters, yoga mats, and starter sets, available in physical or digital formats. YOBA also provides practical exercises in breathing, awareness, relaxation, and movement, designed to support children’s everyday coping and healthy development.

The brand’s vision is to counter a performance-focused culture by affirming that children are good enough as they are