YOFEELY

Yofeely is an online beauty and cosmetics store offering professional products for personal care, styling and salon-inspired routines. Its selection spans facial and body care, hair care, makeup, nail products, brows and lashes, alongside Korean beauty products, fragrance diffusers and related accessories. The store brings together a broad range of established brands, including Anna Lotan, Christina, Magiray, Biotop, ZOLA, Olaplex, OPI and Herbaliste.

Customers can browse products for different needs, such as dry or damaged hair, curls, colour-treated hair and sensitive skin. Featured items include moisturizers, facial cleansers, serums, hair shampoos and masks, and temporary hair colour. Yofeely also promotes new product launches, curated care collections and occasional offers, including discounts and gifts with qualifying purchases. A product-matching tool helps shoppers find suitable options for their skin and hair, while customer reviews and personal service support the shopping experience. The store offers delivery across Israel, with free shipping on purchases of 249 shekels or more.