Yoga Federation of Europe is a renowned brand dedicated to promoting the practice of yoga as a discipline of self-development. Their primary goal is to associate members who share a common belief in the benefits of yoga and work towards achieving common goals in the field of yoga. The brand offers a wide range of products and services to support their mission, including coordination of members' activities, setting and improving standards, organizing scientific conferences, gatherings, festivals, seminars, camps, and championships.

They also focus on improving the professional work of yoga professionals and organizations, establishing academic education in yoga, and supporting organizations that use yoga in healthcare services and education. Additionally, Yoga Federation of Europe aims to achieve recognition of yoga as recreation, sport, philosophy of life, and possible methods to help vulnerable citizens, youth activism, disabled persons, healthy aging, and excellence in art, sports, science, and management. With a commitment to continual yoga education and the recognition of professional and academic yoga titles, the brand strives to elevate the profession and practice of yoga in the European environment