요기요 (Yogiyo) is a prominent food delivery service in South Korea that operates through a mobile application and website. The company was founded in 2011 by Kang Joon-soo and Han Ki-hyun, and is headquartered in Seoul, South Korea. As a food delivery platform, 요기요 offers a wide range of products and services to its customers.

Users can order food from various restaurants, including local eateries, fast food chains, and popular international brands. The platform also provides options for food pickup, table reservation, and even grocery deliveries in select areas. With an intuitive interface, customers can easily browse through menu items, customize their orders, and make payments securely.

On a global scale, 요기요 is a subsidiary of Delivery Hero, a leading global food delivery company based in Germany. Delivery Hero acquired 100% of the company in 2014, enabling 요기요 to expand its operations and brand visibility beyond South Korea. The partnership has allowed both companies to leverage their expertise in the delivery industry and gain a strong foothold in the highly competitive market.

In terms of market position, 요기요 has established itself as a key player in the food delivery industry in South Korea. The company competes with other major players such as Baedal Minjok (Baemin) and Uber Eats. While exact global sales figures are not readily available, the company's strong presence in South Korea has contributed to its success and growth.

It has managed to capture a significant market share by offering a diverse range of cuisine options and ensuring efficient delivery services. One noteworthy achievement for 요기요 was its successful expansion into the Vietnamese market. In 2018, the company launched its services in Ho Chi Minh City under the brand name Now.

This move showcased the company's ambition to expand beyond South Korea and tap into the growing Southeast Asian market. As of the latest updates, 요기요 continues to dominate the food delivery market in South Korea. The company actively seeks to enhance its services through technological advancements and partnerships with local and international restaurants.

Its strong presence in South Korea and its successful expansion into other markets highlight its ongoing growth and evolution in the food delivery sector