The Yokote City Tourism Association, established in January 1952, is committed to promoting and developing tourism in Yokote City and its surrounding areas. Transitioning to a general incorporated association in April 2014, this organization focuses on enhancing local tourism resources to foster economic growth and improve community life and culture.

The association's diverse offerings include organizing and promoting tourism events, publishing materials related to the region's attractions, and preserving traditional local customs and performing arts. They facilitate connections between tourism stakeholders and conduct research to support tourism development. Moreover, they are involved in the promotion and distribution of local specialties, regional cuisine, and souvenirs.

By managing and operating tourism facilities and offering training to enhance service quality for tourism professionals, the Yokote City Tourism Association aims to enrich the local tourism industry. With a strong governance structure led by a president and a board of directors, the association serves as a vital link in showcasing the unique charm of Yokote.