Yom

Yom is a plant-powered food brand founded in 2020 by Jordan Pomerance, a Young MasterChef finalist. Created to fill a gap in the market for nourishing street food, Yom makes food that aims to be delicious, satisfying and kind to the planet. The team describes its approach as “real food made by real people” and reports that its work has saved 30,000 kilograms of CO2.

Yom’s menu offers an alternative to familiar street-food choices such as falafel wraps and salad bowls, with options intended for people who follow a vegan diet, have a gluten allergy, or simply want a break from greasy fast food. The brand presents its dishes as both nutritious and designed to make customers feel good. Customers can order takeaway or browse the online shop. Yom also provides private hire for events and invites enquiries about event services. Through its food, shop and event offerings, the brand combines convenient plant-based eating with a focus on flavour, nourishment and environmental impact.