– YoshiHandmade

Yoshi is an Italian fashion and accessories brand founded in 2019 by Alessio Bianchi, inspired by vintage style and the country’s tailoring heritage. Drawing on historical photographs and the clothing worn by figures such as Steve McQueen, Alain Delon and Paul Newman, the brand recreates iconic looks with careful attention to original details, colours and character. Bianchi oversees the creative direction, material research and production.

Yoshi’s collections include sweatshirts, shirts, T-shirts, polo shirts, jackets, vests, caps and hats, alongside accessories such as scarves, bracelets, pins and books. The brand also offers selected vintage clothing and accessories. In 2023, Bianchi introduced UNDERLINE, a line of watches assembled by hand and inspired by the defining features of 1970s timepieces. UNDERLINE watches are sold online and through the Alexander Kraft Monte Carlo flagship store.

Yoshi products are available through dedicated Coin corners and selected retailers in locations including Rome, Milan and Saint-Tropez. The brand’s heritage-focused approach brings together apparel, accessories and watches for customers drawn to vintage-inspired design and enduring style.