産直市場よってって is a vibrant direct sales market dedicated to offering fresh, safe, and affordable agricultural and marine products. Located primarily in Wakayama, with branches across Nara, Osaka, and Hyogo, the brand connects local producers directly with consumers. By cutting out intermediaries, customers enjoy seasonal produce, from vegetables and fruits to flowers, all at competitive prices set by the farmers themselves.

The market emphasizes transparency and traceability, requiring producers to submit production records, ensuring that consumers can appreciate the quality and origin of their food. Events and promotions are regularly updated, fostering community engagement and awareness of local agricultural practices.

In addition to its in-store offerings, yottette operates an online marketplace, enabling customers to access local produce conveniently from home. With a commitment to supporting local agriculture, yottette also collaborates with the Plus Agricultural Development Foundation to promote the next generation of farmers and enhance the quality of local produce. Experience the joy of farm-fresh products with the assurance of safety and sustainability at yottette.