YouGov Deutschland

YouGov Schweiz, formerly known as LINK, provides market research and data services for businesses and organisations in Switzerland. It combines local expertise with access to YouGov’s global online community, which includes more than 30 million members worldwide. Its Swiss panel has 115,000 actively verified members, enabling research with broad audiences and specialised target groups.

The company offers quantitative and qualitative research, including mixed-mode and telephone surveys, media research, mystery research and neuromarketing. Its solutions help clients understand audiences, measure brand and campaign performance, optimise advertising, and assess customer satisfaction and loyalty. Products include Swiss BrandObserver, YouGov BrandIndex and YouGov Profiles, a platform for audience insights drawing on more than one million data points across 49 markets. YouGov Schweiz also provides advanced analytics and tailored research services for projects across industries.

Additional offerings include YouGov Swiss Academia for academic research, TenantCM for tenant surveys, Employee Feedback Management, and the Predictive Promoter Score. Through research, technology and expert support, YouGov Schweiz helps clients make informed decisions using data they can trust.