“У Люсиль” is an online shop for embroidery, handicrafts, and creative hobbies, serving customers since 2005. Its main specialities are Mill Hill embroidery collections and kits from Russian and international brands, including RTO, Riolis, Panna, and М.П.Студия. The selection covers techniques such as cross-stitch, bead embroidery, and satin stitch, with designs ranging from animals and flowers to seasonal scenes and gifts.

Customers can also shop for embroidery charts and magazines, threads, fabric and other stitching bases, beads, buttons, decorative embellishments, needles, scissors, hoops, storage supplies, and framing accessories. Beyond embroidery, the store offers materials for knitting, beadwork, patchwork, doll and toy making, felt crafts, paper projects, and drawing.

The website features new arrivals, sale items, customer reviews, project galleries, and practical articles. Orders can be placed online at any time; processing and dispatch take place twice a week. The shop offers pickup points across Russia and postal shipping worldwide, along with a bonus and cumulative discount programme.