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Hex Code
Color name
RGB
HSL
CMYK
#EFD426
Golden Dream
239, 212, 38
52, 86, 54
0, 11, 84, 6
#6E0000
Lonestar
110, 0, 0
0, 100, 22
0, 100, 100, 57
#FFFF93
Pale Canary
255, 255, 147
60, 100, 79
0, 0, 42, 0
Lazada Group, founded in 2012, is Southeast Asiaβs leading eCommerce platform, connecting six diverse countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a part of Alibaba Group since 2016, Lazada harnesses cutting-edge technology, logistics, and payment solutions to redefine the retail experience for over 300 million customers by 2030. Central to its offerings are LazMall, Southeast Asia's largest virtual mall, featuring over 32,000 renowned brands, and Lazada Marketplace, which enables retailers to access millions of new customers across 18 categories, from fashion and health to home appliances.
With a robust logistics network ensuring swift delivery and a focus on secure, seamless transactions, Lazada provides an immersive shopping experience. Additionally, its cross-border initiatives facilitate local brands reaching international markets, offering a wide product assortment powered by Alibaba's advanced infrastructure. Lazada continues to lead with innovation, catering to evolving consumer needs while setting new retail standards
Brand industry
E-commerce and Shopping
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