YouPay is a gifting platform designed to help creators and their supporters make gifting private, simple, and accessible worldwide. Creators can set up a free account, claim a unique profile name, personalize their page, and build unlimited wishlists for different occasions. Wishlists can include products from thousands of major retailers, as well as cash funds, gift cards, and cash gifts. Creators share a profile link with their audience, who can use it to send gifts or contribute funds, with instant payouts available for cash gifting.

Privacy and payment security are central to YouPay’s service. The company says a creator’s personal details are not shared with the person paying for an order, customer data is not shared between customers, and wishlists and payments are encrypted. Payments are processed through global payment gateways. YouPay also provides resources such as guides, FAQs, how-to videos, and creator assets, alongside features including a link-in-bio service, store finder, and merch store. The platform reports that more than 300,000 creators use YouPay.