Youth RISE is a brand that aims to mobilize young people and promote full spectrum harm reduction and drug policy reform for the improvement of health and human rights. Established in 2006 with the support of Harm Reduction International, Youth RISE was launched at the International Harm Reduction Conference in Vancouver, Canada. The brand was founded by visionary young individuals who recognized the need for youth representation in drug policy and harm reduction discussions.

Since its inception, Youth RISE has facilitated youth participation in major international conferences, engaged in committee meetings and advisories, and conducted training sessions worldwide. The brand's leadership role focuses on empowering young people who use drugs and advocating for their meaningful engagement in drug policy discussions and decisions. Youth RISE envisions a world where evidence-based drug policies and practices aligned with human rights are implemented, and young people are active partners in the political process at various levels.

Their work centers around coalition building, advocacy, and evidence gathering with the aim of prioritizing the voices and needs of young people affected by drug policies and harm reduction. Youth RISE's added value lies in its diverse international working group members, who bring varied and intersectional youth experiences to the table. This amplification of voices takes place in important forums such as the United Nations Commission on Narcotic Drugs, where issues related to age-related barriers to healthcare, lack of youth-friendly harm reduction services, limited access to unbiased drug information, and the harms of criminalization are addressed.

In addition to youth engagement, Youth RISE focuses on capacity building for both young people and various stakeholders, including law enforcement and the media. Through advocacy efforts, the brand strives to represent the challenges faced by young people who use drugs and works towards reducing barriers to healthcare, human rights violations, and the dissemination of objective drug-related information. Youth RISE also produces tools and resources, both independently and in collaboration with other groups, to support drug policy and harm reduction.

These resources include guidelines, articles, flyers, and posters aimed at positively impacting the health and well-being of young people who use drugs, as well as aiding in advocacy work and community mobilization. By leveraging their expertise and first-hand experiences, Youth RISE plays a vital role in promoting harm reduction practices, reducing stigma, and advocating for the rights of young people globally