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Hex Code
Color name
RGB
HSL
CMYK
#CCAD54
Sundance
204, 173, 84
45, 54, 56
0, 15, 59, 20
#C56BFF
Heliotrope
197, 107, 255
276, 100, 71
23, 58, 0, 0
#550000
Rosewood
85, 0, 0
0, 100, 17
0, 100, 100, 67
Lazada Group, established in 2012, stands as Southeast Asiaβs premier eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada has developed extensive technology, logistics, and payment infrastructures, aiming to serve 300 million customers by 2030.
With the launch of LazMall in 2018, the brand has set a new benchmark by connecting shoppers to over 32,000 authentic international and local brands, ensuring fast delivery and a generous return policy. In addition, Lazada Marketplace empowers retailers to reach millions, offering secure payment processing, customer support, and market analytics, covering diverse categories like health, fashion, home, and electronics.
Lazada's cross-border initiative enhances accessibility for Southeast Asian brands to a global audience while showcasing international products through its Global Collection. By leveraging advanced technology and logistics, Lazada not only transforms the shopping experience but also elevates retail standards throughout the region.
Brand industry
E-commerce and Shopping
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