YUYOU

YUYOU is an Amsterdam-based brand and community created to support women throughout every stage of movement: before, during and beyond. It brings activewear, footwear, recovery and shared experiences together in one place, guided by the belief that support should be continuous, personal and present in the products women wear, the spaces they enter and the communities they choose.

Its own seamless activewear program is designed for comfort and movement, with a soft, breathable feel and a blend of TENCEL™, polyamide and elastane. Made in Portugal, the collection is available exclusively in-store. YUYOU also curates products from brands including adidas, Arc’teryx, ASICS, Calvin Klein, District Vision, Salomon and Saucony, among others.

At its Overtoom hub in Amsterdam, visitors can browse clothing and shoes for running, trail and everyday wear, and enjoy coffee, juice, smoothies and bowls from Upfront. The space also offers a fitting and locker room. YUYOU brings women together through run clubs, yoga, Pilates, talks and shared rituals, creating opportunities to move, connect and recharge in a welcoming, personal setting.