Lester van Houwelingen

ZADROT Media is a specialist in Generative Engine Optimization (GEO), AI search visibility, and SEO. The brand helps businesses adapt to a shift from traditional search results toward AI-generated answers in tools such as ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Its approach aims to make brands understandable, trusted, and more likely to be mentioned or cited in AI responses, alongside improving conventional search visibility.

ZADROT Media offers GEO strategy, content engineering, AI Search and SEO audits, and an in-company GEO Masterclass. Services include category and entity mapping, quarterly roadmaps, AI search positioning plans, answer-first content templates, structured content, topical authority development, visibility assessments, and practical optimization recommendations. The masterclass introduces teams to changes in AI search and identifies actionable opportunities.

The brand’s framework focuses on audience question intent, clear answers, entity recognition, evidence, machine-readable structure, and authority. Its recommendations are informed by research into search platforms and industry sources rather than assumptions about older SEO practices.