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Hex Code
Color name
RGB
HSL
CMYK
#BA81C5
East Side
186, 129, 197
290, 37, 64
6, 35, 0, 23
#6084D8
Havelock Blue
96, 132, 216
222, 61, 61
56, 39, 0, 15
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
Lazada Group, founded in 2012, is Southeast Asiaโs leading eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by the technology powerhouse Alibaba Group since 2016, Lazada offers an extensive range of products and services that redefine the online shopping experience.
At the heart of Lazadaโs offerings are LazMall and Lazada Marketplace. LazMall, launched in 2018, features over 32,000 international and local brands, assuring consumers of product authenticity, prompt delivery, and a flexible return policy. Lazada Marketplace empowers sellers by providing access to millions of customers through a robust support network, secure payment options, and marketing analytics, covering 18 diverse product categories, including health & beauty, fashion, and home appliances.
With state-of-the-art logistics and payment solutions, Lazada creates seamless shopping experiences, enabling cross-border access to international brands while catering to the evolving preferences of Southeast Asian consumers. By 2030, Lazada aims to serve 300 million customers, solidifying its role as a retail leader in the region.
Brand industry
E-commerce and Shopping
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