Zakladnica spominov is an engaging initiative focused on preserving and sharing the stories and legacies of Slovenians, particularly highlighting the experiences of refugees after World War II. The brand serves as a repository of historical accounts, documenting personal narratives that connect Slovenia with various parts of Europe, South America, North America, and Australia. By collecting, studying, and publishing these accounts, Zakladnica spominov plays a crucial role in fostering a deeper understanding of Slovenian history throughout the twentieth century.

In addition to preserving these narratives, the organization also engages the public through events, discussions, and the release of valuable e-books that explore significant topics in Slovenian history. The mission of Zakladnica spominov is not only to archive memories but also to encourage dialogue and reflection on the importance of testimonial sharing. By doing so, the brand emphasizes the significance of remembering and honoring the past, which serves as a vital link to the present and future of the Slovenian community.