Zappush is a customer data and marketing activation platform that helps brands turn first-party data into revenue. It brings together information from websites, online stores, CRMs, email, and offline sales to create persistent customer profiles, then activates those profiles across advertising and engagement channels. Designed for e-commerce businesses and growth teams, Zappush supports customer acquisition, audience building, attribution, conversion tracking, and retention.

The platform captures customer activity from the first website visit and can connect earlier browsing history to a profile when a customer later identifies themselves. It sends conversion events server-side to platforms including Meta, Google, TikTok, Snapchat, and LinkedIn, and supports integrations with email services such as Klaviyo and Omnisend. Businesses can also use customer segments and purchase history to target high-value buyers, subscribers, repeat customers, and shoppers for new product categories. Zappush offers tools for email, WhatsApp, and SMS engagement, as well as tracking offline, in-store, and CRM conversions.