Zartrace is an operations team focused on helping brands improve their visibility in AI-generated answers. Drawing on more than 20 years of experience in search, the team applies established search expertise to systems such as ChatGPT, Gemini, and Perplexity. Its work combines an in-house AI visibility audit engine, Ansmeter, with a published methodology, practical implementation, research, and coordination across vendors and markets.

Services include automated audits that assess how AI systems interpret a brand, specialist consultations with 30-, 60-, and 90-day work plans, and ongoing visibility operations. Zartrace also provides structured data and AI markup, brand entity alignment across websites and external knowledge sources, and support with authoritative mentions, directories, PR, content, development, and localization. Research services use real participants for surveys, focus groups, and brand-perception studies.

Engagements can begin with a $30 express audit, a $200 consultation and plan, or ongoing operations starting at $1,500 per month. Zartrace emphasizes documented work, manual review of sensitive tasks, repeat measurement, and ethical practices, excluding bots, fake reviews, and purchased engagement.