Zentralverband der deutschen Werbewirtschaft ZAW
@zaw.de
Der ZAW ist der Spitzenverband der Werbewirtschaft in Deutschland. Er vertritt die Interessen der Branche gegenüber der Politk.
Zentralverband der deutschen Werbewirtschaft ZAW's Company Logos
Zentralverband der deutschen Werbewirtschaft ZAW's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#8C398F
Vivid Violet
140, 57, 143
298, 43, 39
2, 60, 0, 44
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#001721
Swamp
0, 23, 33
198, 100, 6
100, 30, 0, 87
About Zentralverband der deutschen Werbewirtschaft ZAW
Der_ZAW, also known as the German Advertising Federation, is dedicated to creating politically balanced and optimal economic conditions for the advertising industry in Germany. With a focus on growth, innovation, and employment, they aim to ensure that advertising remains a crucial aspect of the free market economy and a driving force behind a diverse and independent media landscape. As the national association of the advertising industry in Germany, Der_ZAW represents all sectors and disciplines in advertising through a large and dynamic network of 41 member organizations.
These include advertising industry organizations, media and publishers, communication and media agencies, as well as market research and advertising professions. Der_ZAW's key tasks involve defending and promoting the freedom of commercial advertising, advocating for fair and responsible commercial advertising through legislation and voluntary self-regulation, representing the industry in economic and social policy matters, and coordinating and consolidating interests and opinions within the advertising industry. Der_ZAW serves as the vital round table for the advertising industry, fostering collaboration and driving positive initiatives for the industry's advancement
Company type
Nonprofit
Year founded
1949
Company size
11-50 employees
