ספיר משפחתי brand is dedicated to providing support and resources for families dealing with various challenges. The brand offers a range of services, including therapeutic interventions and community-based solutions. The Saphir family, the focus of the brand, consists of parents working in therapeutic professions and residing in a communal settlement in the North.

With three children, their eldest daughter, Shai, has overcome significant sensory struggles and behavioral issues since childhood. Through their story, ספיר משפחתי sheds light on the complexities of parenting and the importance of seeking professional help when needed. The brand aims to create awareness and support for families facing similar situations by sharing their journey and providing valuable insights and resources to navigate these challenges effectively