Zed Jewelry is a fine jewelry brand founded in 2014 by sisters Rana and Karen Zeidan, third-generation jewelers. Raised among artists and craftspeople, the founders bring an artisan approach to designing and crafting distinctive pieces. The brand offers jewelry for women and men, including earrings, hoops, huggies, studs, ear cuffs, statement and drop earrings, necklaces, rings, bracelets, and chokers.

Its collections include Essentials, Originals, Onde, Reformation, Lights, Technicolor, and Diamond Dots, alongside featured selections such as pinky rings, ear-stacking styles, and pieces priced under $500. Technicolor showcases custom-cut gemstones and hand-painted enamel, with materials and colors including malachite, lapis lazuli, and mother-of-pearl. Diamond Dots pairs bright golden drops with diamonds across designs ranging from bold chokers to delicate hoops.

Zed Jewelry sells its pieces through its online store and provides customer resources such as a size guide, jewelry-care advice, shipping and returns information, and FAQs. Customers can contact the brand with product or checkout questions, and subscribe to its newsletter for updates on promotions, new launches, and events