Zeigmal

Through its app, users can explore local places, landmarks, history and lesser-known attractions for free, without registering. They can wander independently or follow a tour, pause whenever they wish, and receive location-based prompts when there is something nearby to see.

The experience combines varied content formats, including augmented reality, historical images, photographs, audio, text, puzzles and virtual guides. Augmented reality can place historical views in the locations where the images were originally captured, bringing the past into the present. Tours and information can cover historical, cultural and culinary topics, as well as current issues such as construction projects, climate protection, modernisation and local political decisions.

For participating cities, zeigmal provides a flexible way to present their identity and tailor content and appearance to their needs. The platform is designed to reach new audiences, reduce barriers for guests and streamline content creation, while shared sales and marketing efforts help participating cities promote their digital tours.