Zena Makeup is a beauty and cosmetics brand offering makeup essentials, curated product sets, and tools for creating everyday and occasion-ready looks. Its range spans eyes and brows, face, lips, and hair, with products such as glitter cream eyeshadow sticks, waterproof kajal eyeliner, brow tint pens, mascara, foundation sticks, blush, contour, lip oils, and root-touch-up powder. Shoppers can also find multi-piece eyeshadow and makeup sets, including options designed for party looks and daily wear.

The brand presents its products as 100% natural and vegan, cruelty-free, and free from artificial fragrances and harsh chemicals. Its online store features seasonal edits, best sellers, and value sets, alongside product choices in multiple colors and shades. Zena Makeup serves customers through its e-commerce site, which provides international country and currency options, order tracking, FAQs, and information about returns and refunds. The site also advertises fast shipping and a 30-day returns guarantee, giving customers convenient ways to browse and purchase beauty products.